Online & Offline Seamlessly Combined
Digital Marketing Services
Your direct mail list is only the beginning. We extend precision-targeted campaigns across email, digital, and social channels — reaching the same high-intent prospects everywhere they are, with messaging that mirrors your mail piece for maximum impact.
Seamlessly combining online and offline channels
With consumers receiving thousands of various media per day, marketing professionals face the challenge of breaking through to capture attention. Database-driven, personalized, one-to-one marketing provides direct communication at their level — executing your marketing messages based on information tied to creative, copy, and content.
We help you achieve greater effectiveness for your campaigns by incorporating data from your email outreach, internet advertising, and mobile marketing so you can have a holistic view of your total market reach. Better data in means better decisions out.
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mailSame List, Multiple Channels We take your direct mail list and market to those same individuals using email and digital advertising — consistent targeting across every channel.
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design_servicesMessaging That Mirrors Your Mailer Emails and digital ads are modeled after your direct mail piece — so every touchpoint reinforces the same offer, brand, and creative.
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syncIMB-Timed Digital Launch USPS Intelligent Mail Barcode tracking coordinates the timing of mail delivery with your digital campaign launch for synchronized impact.
What you get in our digital overlay program
Layer email and social advertising onto your direct mail list for a coordinated two-week multi-touch program, with full reporting at the end.
Email Campaign
4 emails deployed over two weeks to your direct mail list — guaranteed to reach the inbox with your message.
Social Advertising
Two weeks of Facebook and Instagram ads modeled after your direct mail piece — reaching the same prospects in their social feeds.
Reporting Dashboard
All campaign results consolidated in a single reporting dashboard — email, digital, and mail performance in one view.
PURL
Personalized URLs for each recipient create a customized landing experience and allow you to track individual engagement.
IVR
Interactive Voice Response integration connects digital response activity back to your phone-based follow-up workflow.
IMB-Synced Timing
USPS Intelligent Mail Barcode tracking times email and digital ad delivery to coordinate with the mail's arrival window.
Email campaigns guaranteed to reach the inbox
Our email platform is built for inbox delivery. Whether you want to email your own list or ours, we handle append, deployment, and reporting. Email Append Services use multiple providers to achieve the best match rates and accuracy.
Email Append Services
We can append email addresses to your existing list or to our prescreen or demographic list — using multiple data providers for maximum match rates.
Cell phone numbers are appended at 80% accuracy or higher using multiple providers for best match rates.
Phone Append Services
Using multiple providers for the best match rates and accuracy. Cell phones appended at 80% accuracy and higher — powering BDC follow-up, IVR, and outbound call strategy.
Protect and grow with data-driven capabilities
Our platform enables the ability to better understand and select prospects for each campaign and future campaigns. Transform raw data into meaningful insights that help send marketing performance and ROI soaring.
Real-Time Data Acquisition
Created with the freshest, current data — income, debt, credit, demographics, and more — you can engage your marketing efforts with ease. The RMA Data Plus platform enables real-time, data-driven marketing capabilities.
- check_circle Income & debt data
- check_circle Credit & demographic data
- check_circle Real-time access
Proprietary Analytic Models
Powerful analytic models help match and enrich marketing efforts with unique, diverse data resources to reveal your top markets, prospects, and customers — so you reach the right people with the right offer.
- check_circle List profiling & segmentation
- check_circle Champion/challenger test segments
- check_circle Precision targeting
Trusted Vendor Relationships
Once boarded as an Ordering Agent, RMA Data Plus offers vendor pricing so you can resell credit and demographic data to your approved lenders. No licensing fees, no annual volume commitments, no project minimums.
- check_circle No licensing fees
- check_circle No annual volume commitments
- check_circle No project minimums
Responsible data handling — built in from day one
Marketers need trusted partners. As a top industry provider trusted by consumers and businesses for decades, RMA Data Plus has set the standard for responsible data. Marketers can rely on us to securely handle data — with established governance, security controls, and permissible-use documentation at every step.
Related services
Prescreen Database
FCRA-compliant, pre-approved prospect lists drawn from the national credit bureaus, selectable by region, score, and credit criteria.
Learn more arrow_forwardTrigger Campaigns
Reach consumers the day their credit is pulled for a loan — a fresh, high-intent shopper list delivered every morning.
Learn more arrow_forwardOnline Prospect & Database Monitoring
Daily alerts the moment a customer applies for credit elsewhere, with FICO append and automated payment-reduction triggers.
Learn more arrow_forwardReach Your Prospects Everywhere They Are
Email, digital, and direct mail — one integrated program, one trusted partner. Let's build a campaign that reaches your best prospects across every channel.