The Science of Successful Acquisition
Gain access to the dedicated expertise, tools, and technology needed to build more predictive analytics and sophisticated marketing models — from real-time data acquisition through visualization and deployment.
Platform Credentials
- check_circle Over 500 criteria selects available
- check_circle 210 million individuals — updated quarterly
- check_circle NCOA & CASS certified output
- check_circle Bureau portfolio monitoring
- check_circle FCRA & FTC prescreen-compliant
Driving Edge Intelligence
We don't just provide data — we engineer pathways to conversion through a rigorous combination of deep industry expertise and advanced analytic technology.
The RMA Data Plus platform is a sales tool designed to revolutionize prospect data acquisition strategy. It is the simplest, user-friendly platform available in the industry — built for all data users, from CMOs to marketing practitioners.
Proprietary Databases
Direct access to credit and demographic data from the national credit bureaus. Over 500 criteria selects available — FICO scores, credit indicators, property data, demographic attributes, and more.
Real-Time Acquisition
Identify and capture high-intent prospects at the exact moment they are in-market. Our innovative, advanced database technology helps connect data, functional teams, and processes to achieve maximum results.
Predictive Analytic Models
Powerful models that match and enrich marketing efforts with unique, diverse data resources — revealing your top markets, prospects, and customers with unmatched precision.
Secure & Governed Access
Security controls for data access and permissible use, established and documented data governance, and secure direct access — handling your data responsibly at every stage.
Self-Service Scenario Database
"What-if" scenario capabilities let you test campaign strategies before you launch — select criteria, run counts, refine your list.
NCOA & CASS Certified Output
All final output files are processed through NCOA and CASS certification — clean, deliverable, and postal-compliant.
Bureau Portfolio Monitoring
One of the first companies to use bureau portfolio monitoring in a lead generation process — daily alerts the moment a customer applies for credit elsewhere.
Real-Time Visualization
The full analytic lifecycle — from data access through real-time visualization and deployment — in a single integrated platform.
Gain access to dedicated expertise, tools, and technology
Using our powerful analytic models and advanced technology, our real-time, data-driven marketing capabilities help match and enrich marketing efforts with unique, diverse data resources — revealing your top markets, prospects, and customers.
Leading businesses of all sizes use data-driven technology capabilities to maximize the return on their marketing and sales efforts. Our depth and breadth of high-quality data means better marketing insights — so you can make intelligent marketing decisions at a consumer, household, or market level, and better measure marketing ROI.
Higher-Quality Prospect Targeting
Select by credit tier, score, demographic attributes, and over 500 additional criteria to find exactly the right audience.
FCRA & FTC Compliant
All prescreen and trigger campaigns are built within FCRA and FTC permissible-purpose guidelines — responsible data use at every stage.
A comprehensive data lifecycle — built for lenders
A comprehensive ecosystem designed for lenders and marketers who demand performance — from initial data access all the way through deployment and ongoing optimization.
01
Identify
Multi-bureau triangulation and over 500 selectable criteria find the perfect consumer profile for your offer — income, credit, demographic, and property data all in one platform.
02
Activate
Seamless execution across direct mail, digital, and email channels — NCOA & CASS certified output, G7 Master Printer fulfillment, and digital overlay campaigns, all managed in one place.
03
Optimize
Constant feedback loops refine your models based on campaign performance. Use our self-service "what-if" scenario database to test future strategies before committing budget.
Fresher data. Better results. Campaigns that convert.
Between customer data and prospective data, our customers have access to a rich, diverse set of information. The RMA Data Plus team is available to assist with strategy to use this data to grow — helping you better understand your data to maximize marketing dollars.
Create, enhance, evaluate, and launch marketing campaigns that best fit the campaign strategy.
Turn complex problems into insights — develop segments for champion challengers or future growth.
Precision marketing at your fingertips — select exactly the right prospects for each offer.
Achieve better results by creating a more tailored experience with the right audience.
Trusted Data Sources — Responsible by Design
As a top industry provider trusted by consumers and businesses for decades, RMA Data Plus has set the standard for responsible data. Marketers can rely on us to securely handle data.
Trusted Data Source
- lock Security controls for data access and permissible use
- description Established and documented data governance
- vpn_key Secure direct access to national credit bureau data
Vendor Relationships
Once boarded and approved as an Ordering Agent, RMA Data Plus offers vendor pricing so you can resell credit and demographic data directly to your approved lenders as part of your bundled solution. Our vendors enjoy:
- money_off No licensing fees
- event_busy No annual volume commitments
- remove_circle_outline No project minimums
- dataset_linked Ability to integrate demographic model segments into the credit database
Put the Platform to Work
Explore Our Services
Prescreen data, trigger campaigns, database monitoring, direct mail, and digital marketing — end-to-end, handled.
View all services arrow_forwardSee the Industries We Serve
Auto lenders, mortgage lenders, credit unions, banks, consumer finance, student loan, and insurance — specialized programs for every vertical.
View all industries arrow_forwardGain Marketing Knowledge with RMA Data Plus
Transform raw data into meaningful insights that help send marketing performance and ROI soaring. Your precision strategy starts here.