Credit Unions
Grow Membership. Protect Your Portfolio. Win Back Members.
RMA Data Plus gives credit unions quick access to credit-qualified and demographic prospect lists — plus daily alerts the moment a member applies for credit with a competitor, so you can act before they're gone.
Reach the Right Prospects — Before Your Competitors Do
RMA Data Plus's proprietary prospect database gives credit unions quick access to credit-qualified and demographic prospect lists. Every list is built around your specific membership footprint, credit criteria, and score thresholds — so your marketing dollars reach consumers who are ready and able to join.
- fact_check Select by region, zip radius, credit criteria, and score
- bar_chart Counts by county, zip code, or score range with distribution reports
- download Available for additional cutbacks or download for review and approval
- verified FCRA-compliant — firm offer via mail or phone; FTC guidelines apply
Layer Demographics for Precision Targeting
Append demographic data to your prospect lists — or run a purely demographic campaign — to sharpen targeting before a single piece goes to print.
Individual Attributes
- Age
- Income
- Residence information
Demographic append to existing credit-qualified files.
210 Million Individuals
- Database updated quarterly
- Over 210 million individuals on file
- Counts available prior to fulfillment
One of the largest demographic databases available.
Certified Output
- NCOA certified
- CASS certified
- Self-service "what-if" scenario tool
Every output file meets postal certification standards.
Stop Member Attrition Caused by Competitors
Get daily alerts when your members apply for credit elsewhere. RMA Data Plus scours the credit bureaus each day and cross-references them with your entire member database. As soon as a member's credit is pulled, it is instantly flagged for alert — including every application and even a simple quote.
You will also be informed of the type of inquiry — across all four monitored categories — so you know exactly which competitor product is threatening member loyalty.
FICO Append & Score Monitoring
The program appends certified FICO pre-screen parameters to your member files. When a member's credit score changes, you're notified automatically — enabling you to make specific, targeted offers.
Payment-Reduction Triggers
The system also monitors each member's current interest rate. If a positive credit change opens a window for a better rate, the system notifies you and automatically deploys a payment-reduction marketing message.
"You are lucky to get a 1% response from any traditional mail campaign. It's common to see response rates from 4% to 7% from a properly run trigger program."
— sourced from RMA Data Plus program documentation
A Fresh Shopper List Every Morning
Once any consumer in your marketing area has had a credit bureau pulled by a competitor — for auto financing, personal loans, or credit cards — a notification is triggered. Every morning, a fresh list of high-intent shoppers is ready for your campaign.
Bureau Scan
RMA Data Plus scans all three credit bureaus daily, cross-referencing competitor inquiries against your member database.
Instant Alert
The moment a member's credit is pulled — even for a quote — you receive an alert identifying the inquiry type and member.
Campaign Launch
A targeted, compliant offer goes out via mail or phone — reaching the member while they are still actively shopping.
The full database monitoring service is described at /services/database-monitoring/.
Talk to a Specialist arrow_forwardRelated industries
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Learn more arrow_forwardConsumer Finance
Quick access to credit- and demographic-qualified prescreen lists for installment and personal-loan lenders.
Learn more arrow_forwardReady to Protect and Grow Your Membership?
From daily competitor alerts to credit-qualified prospect lists, RMA Data Plus delivers the data credit unions need to stay ahead.