Banks & Card Issuers
Identify Balance-Transfer Prospects and New Cardholders with Precision
RMA Data Plus's prospect database lets credit card issuers and banks identify consumers who are — based on their credit qualifications and card indicators — prospects for balance transfer or have a propensity to want another credit card.
Balance Transfer & New Card Acquisition Campaigns
RMA Data Plus's prospect database allows credit card issuers the opportunity to identify potential customers who are, based on their credit qualifications and credit card indicators, prospects for balance transfer or have a propensity to want another credit card.
Once prospects are identified, your team processes and delivers the campaign as a firm offer via mail or phone. FTC guidelines on prescreening apply.
Bank Card Data Selection Criteria
Every Bank Card prospect list is built using precise credit qualifications and card-specific indicators — sourced directly from our proprietary database.
Prescreen Criteria Selections
We have over 500 criteria selects available across our full database. The selections above are specific to Bank Card Data programs.
Firm Offer Fulfillment
Once your list is determined, launch a firm offer of credit via mail or phone. RMA Data Plus provides NCOA and CASS certified output files ready for your print shop.
FTC guidelines on prescreening apply.
Prescreen Database (Pre-Approved Names)
Credit-qualified lists built to your exact parameters — available before you place your order so you can verify counts and make cutbacks.
- check_circle Selection by region (zip radius around the branch), credit criteria, and score
- check_circle Dynamic, robust database with counts by county, zip code, or score range
- check_circle Count and distribution reports available for review
- check_circle Available for additional cutbacks or download for review and approval
Demographic Data
Append demographic intelligence to your prescreen list — or run a standalone demographic selection — for deeper segmentation and relevance.
- check_circle Demographic append: age, income, residence, and more
- check_circle Demographic list selection with counts available prior to fulfillment
- check_circle Final output files are NCOA and CASS certified
- check_circle Self-service "what-if" scenario database for count modeling
FCRA & FTC Compliance
All Bank Card prescreen programs are FCRA-compliant. Firm offers of credit are extended to qualified consumers via mail or phone. FTC prescreening guidelines apply to every program we run.
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Balance-transfer prospects, new card candidates, or demographic selects — RMA Data Plus has the Bank Card data you need, compliant and certified.