Auto Lender Marketing
Marketing for Auto Lenders & Dealers
RMA Data Plus's proprietary prospect database allows dealer groups and credit unions the opportunity to identify potential customers who are, based on their credit, in-market for a new or used car, ready for equity buyback, or near a lease termination.
A prospect database built for the automotive lending market
Our lender-specific data platform provides access to high-intent auto prospect databases — credit-qualified, regionally targeted, and unavailable elsewhere. We utilize bureau portfolio monitoring and predictive modeling to identify consumers ready to buy, refinance, or trade in.
- check_circle Dealer-group and credit-union focus
- check_circle Loyalty, conquest, lease-termination, and equity-buyback programs
- check_circle Over 500 criteria selects available
- check_circle NCOA & CASS certified output files
- check_circle Self-service "what-if" scenario database
- check_circle FCRA / FTC prescreen-compliant
Four Auto Programs
Each program is engineered to reach the right customer at the right moment — whether they're brand-loyal, actively shopping, ending a lease, or ready to trade in equity.
Program 01
The Loyalty Program
Identify those brand loyal prospects using vehicle make and credit strategy. Solidifying your brand relationship and generating volume for your dealership and credit unions.
Program 02
The Conquest Program
Using your credit union or dealership zip codes, identify credit-qualified prospects who are shopping for a new or used car. Perfect for sub-prime, near-prime, prime, or BK list strategy. Allowing your team to make the sale.
Program 03
The Lease Termination Program
Identify credit-qualified prospects that have a lease termination coming soon. With the need to terminate their impending lease, this group is ready to buy. Creating the first touchpoint ahead of other competitors.
Program 04
The Comeback / Equity Buyback Program
Using your customer database or zip codes, we identify credit-qualified, in-market customers to come back to you for additional car purchases or prospects who have 50% equity in their car loan and are ready for equity buyback. Perfect to build continuous relationships with new and existing customers.
Once prospects are identified, we launch the mail or email campaign to generate traffic to your dealership.
Over 500 criteria selects — built for automotive precision
Our auto prospect database supports granular campaign selection. Key criteria include:
And more — over 500 criteria selects total. Final output files are NCOA & CASS certified. FTC guidelines on prescreening apply.
Related industries
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Home Improver, Debt Consolidation, and Re-Fi programs for customers in-market for a new, refi, or equity loan.
Learn more arrow_forwardCredit Unions
Stop member attrition and win new members with credit-qualified lists and daily competitor-application alerts.
Learn more arrow_forwardConsumer Finance
Quick access to credit- and demographic-qualified prescreen lists for installment and personal-loan lenders.
Learn more arrow_forwardReady to Find Your Next Auto Loan Customer?
Connect with our data specialists to build a targeted auto prospect pipeline — loyalty, conquest, lease-termination, or equity buyback.